By: Matthew
What method would you use to do a controlled experiment for value of brand search? (Thinking isolating a specific geo and comparing results, or…?)
View ArticleBy: Avinash Kaushik
<strong><font color=blue>Matthew:</font></strong> Do you mean paid brand search? If so, you can use <a href="https://support.google.com/adwords/answer/6318732?hl=en"...
View ArticleBy: P&G fought online advertising, and online advertising won | Marketing Land
[…] There are two very easy ways to avoid $70 million of bot traffic on programmatic networks. First, do a holdout test to assess incrementality. Second, measure KPIs at least weekly by publisher and...
View ArticleBy: Bala
A typical question that comes in when you do these type of analysis is the level of bias that may be involved. for example, are we able to track the user's journey to shopping more effectively via...
View ArticleBy: Avinash Kaushik
<font color=blue><b>Bala" </b></font> You are right, there will be variations that we have to account for to the best of our ability. One way in which we create our experiments...
View ArticleBy: Running Controlled Experiments in Marketing - Question - Nevin...
[…] I was pointed onto the following blog post by a friend some time ago: https://www.kaushik.net/avinash/controlled-experiments-measuring-incrementality/ which is a very good explication of the...
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